An on-demand app without local discovery is a dark store. City and category pages are not a blog strategy; they are inventory for intent that already exists.
The pages that convert explain coverage, pricing shape, and trust — then hand the visitor a deep link into booking. Keyword stuffing a service area is how you get traffic that never opens the app.
AEIZ pairs launch engineering with technical SEO so the product and the acquisition surface ship together. Rankings without conversion are just vanity.